About ViaFerrata LLC

ViaFerrata, LLC – where peak sales performance meets the thrill and mindfulness of the mountains. Inspired by the Italian term for "iron path," ViaFerrata guides sales professionals through the steepest challenges, helping them navigate complex sales landscapes with the same safety, confidence, and adventure one experiences when conquering rugged mountain terrain.

At ViaFerrata, we believe the journey to success doesn’t just happen in the boardroom – it’s built on a foundation of balance, growth, and transformation. We offer exclusive guided mountain travel experiences designed specifically for seasoned sales professionals. By integrating mindfulness, leadership development, and cutting-edge sales coaching, our clients not only achieve better sales results but also rejuvenate their focus and mental clarity, gaining valuable insights for both personal and professional success.

John E. Kosar, III is the driving force behind ViaFerrata. With over a three decades of leadership experience in the sales world, John understands that the key to sustained success lies in the ability to navigate both the mental and strategic landscapes of sales. His passion for combining personal growth with professional performance has inspired him to create a unique service where sales leaders can challenge themselves and grow in an entirely new environment – the iron path.

His mission is to help high-performing sales professionals not only overcome their biggest challenges in the boardroom but also rejuvenate their mindset through the adventure of the mountains. As an experienced guide, John integrates his love for adventure, the lessons the mountains have taught him with proven sales strategies, offering a holistic approach to both personal and professional development.

Whether you're looking to revitalize your career, conquer your toughest sales obstacles, or simply connect with like-minded sales leaders in a rejuvenating environment, ViaFerrata is here to help you achieve your peak performance – on the mountain and in the boardroom.